【Corporation’s Mission】
　Create a new life, promote the development of the corporation and country!

【Corporation’s Object】　
　Becoming the best brand in Bluetooth area.
　Corporation’s key thoery（i.e. Ad. words）
　“Technology Innovate the Life！”
　【Corporation’s spirit】
　“Bamboo”spirit：Frank，tenacious，solidarity，enlightened
　Basic Value（The“treasure”Culture of vilibo）
　① treat customers as “treasure”，
　② treat service as “treasure”；
　③ treat talents as “treasure”，
　④ treat group as “treasure”
　⑤ treat benefits as “treasure”，
　⑥ treat credit as “treasure”；
　⑦ treat technology as“treasure”，
　⑧ treat innovation as “treasure”；

【Crisis thoery】
　Those who do not study will be eliminated.Success is the mother of failure.

【Competition thoery 】
　Avoiding Competition is the best strategy during competing.Cooperation is a kind of Competition.

【Basic VI Identification factors】
　Brand：（chinese name）威利寶；（英文）VILIBO;
　Company’s full name：深圳市威利宝电子有限公司
　Company’s full name(English)：SHEN ZHEN VILIBO ELECTRONICS  CO.,LTD　Main VI Color：bright red  color（stand for energy、spark、appetency、imagination）。